What is the Difference between SEO, SEM, SMM, and SMO?
In simple term, digital marketing, also called online marketing, refers to the use of various digital channels and tactics to connect with both prospective and stale customers on the online media where they spend most of their time.
Digital marketing is a type of marketing whereby products and services are advertised and sold on the Internet in such a way that they can be easily searched or found by the Internet users who require such products and services.
Digital marketing involves several methods, which include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), and Social Media Optimization (SMO). Most people are only familiar with SEO and whenever they think of digital marketing, what comes to their mind is SEO and relevant keywords.
However, SEO is just one of the several methods and this article will highlight the difference between these strategies as well as their use.
Search Engine Optimization (SEO)
SEO is an organic (unpaid) marketing service that involves the use of specific or related keywords to improve website ranking on search engine result page (SERP). Any digital marketing agency Johannesburg would carry out two types of SEO – On-Page SEO and Off-Page SEO.
On-Page SEO: just like the name suggests, it is done on the pages of the main business website. The digital marketing agency Johannesburg improves the page title, page description, meta keyword, meta tags, alt tags, h1 tags, alt image, page content or blog on the main business website using specific or related keywords.
Off-Page SEO: this type of SEO improves website rank through off-page activities and backlinks. Off-page SEO comprise of several activities such as blog submission, Profile Submission, Ping submission, review submission, web 2.0 submission, question and answer submission, directory submission, classified submission, etc. with embedded links on other famous website or blog site; commenting on other blogs; Social Media sharing and commenting. The essence of search engine optimization is to improve your website rank on SERP freely and there are several search engine optimization tools that can be used.
Search Engine Marketing (SEM)
This is another strategy used by digital marketing agency Johannesburg. Unlike with SEO, SEM is an inorganic (paid) marketing service. Search Engine Marketing can be referred to as Google Ads. It is a paid service that enables business owners to market their products and services and drive in more sales by using the Google search engine and Google partner sites. These are ads that appear on top of search page results or on Google affiliate sites. They also include targeted ads, behavioral retargeting ads, automated ads, etc.
You may not need to do social engine optimization of your site to benefit from Search Engine Marketing.
Social Media Optimization (SMO)
This is a way through which digital marketing agency Johannesburg can promote your business brand, products, or services on the social media platforms. Just like SEO, it is an unpaid marketing service. There are several social media platforms on which you can market your brand, such as Facebook, Twitter, LinkedIn, etc. all you have to do is to create an account on any or all of these social media and start to promote your products and services through content posting and commenting (you would need to create a business page on Facebook, which is free.) Your post may be displayed in the news feed to other users on the platform. Considering the rate of social media adoption nowadays, social media optimization is a very good digital marketing strategy and several social media optimization tools that can help you achieve your marketing goals.
Social Media Marketing (SMM)
The rate at which content is posted on social media platforms is so great that chances that your posts would be seen at all by your targeted audience are so slim. Some people even use social media scheduler to automate their posting. But Social Media Marketing has been adopted by digital marketing agency Johannesburg to promote your brand better on social platforms. SMM is also a paid service like the SEM. In the case of SMM, social media providers would be responsible for boosting your posts to users to get you more sales. That means social media marketing benefits more than SMO. Examples of SMM include Facebook Marketing, LinkedIn Marketing, Twitter Ads Marketing, etc.